Why does it suddenly feel like we’re back in the 90s?
Skinny celebrities are everywhere. Ozempic dominates the headlines. Low-rise jeans are back. SkinnyTok is booming. And somehow, it feels like women are being told to shrink themselves all over again.
This week, we unpack the return of 90s body standards—from GLP-1s and celebrity culture to body positivity, and fashion that seems designed for one very specific body type.
Is this just nostalgia, or are we ignoring the lessons we were supposed to have learnt the first time around?
